U.S. National Weather Service

It’s not often that one gets a chance to redesign a site that receives up to 40m unique visitors a day. We did a very light re-skin / information architecture cleanup.

ClientU.S. National Weather Service | NOAAServicesDesign, Web DesignYear2011-12Linkweather.gov


“The Edge… there is no honest way to explain it because the only people who really know where it is are the ones who have gone over.”

– Hunter S. Thompson

In order to do good work, it’s critical to have a strong, tightly-constraned creative brief. With that in mind, here’s a few of the initial, rowdier versions that were non-starters.