Magritte isn't joking.

And to make matters weird, I'm presenting an image made up of ones-and-zeroes, presented via pixels, of a painting of a pipe that declares: "This is not a pipe."

"The Treachery of Images," for certain.

We're wired to be efficient, which often leads to us taking a representation of a thing for the thing itself. It's the sort of efficiency that works really well...until it doesn't.

At some point, we realize how far from the source we've traveled.
At some point, we just have to stop & ask:

“What would Tyler Durden do?”